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Curtin University

Personal Branding & Digital Footprint

Employers use online and social media as both recruitment and assessment tools. Managing your personal brand and digital footprint is now part of the job application process.

With more than 90% of hiring managers now using social media to screen candidates (How Recruiters Use Social Networks to Screen Candidates, 2011), having a professional online presence is essential to your career and job search success.

Whether it is Twitter, Facebook, Pinterest or any of the other social media sites, you need to start thinking about how you project yourself to the world and the reputation you leave from your digital footprint.

Utilising free online tools like LinkedIn, you can build an online profile, which showcases your professional strengths and capabilities. Learn more about LinkedIn and how to effectively use it in your job search by watching this series of short videos.

What you can do now...

Complete the 'What Is Your Personal Brand?' module online through Curtin Challenge, or book in to a Professional Development Workshop to complete the module in person.

Browse the Personal Branding article by
Dr Fazlul Rabbanee from Curtin's School of Marketing available through UniHub.

Our Careers & Employment Roadmap and GO ebook can provide tips on managing your personal brand

These resources are exclusive to Curtin students, log in with your OASIS details.